Pepsi – Superbowl

Pepsi has been sponsoring the Superbowl halftime show forever, yet received little credit. This year, they asked us to change that. We mixed obsessive Katy Perry fandom with obsessive football fanaticism to make a pop-culture baby everyone could love.

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Aereo

Aereo set out give America a modern choice with television. The product, packaging, advertising and experience needed to come a long way to get there. I built a lean team, got the marketing nailed, kicked off production on the first big campaign, grew subs 40%. The Supreme Court brought it grinding to a halt.

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Twitter

Twitter had a problem. Everyone knew the name, but no one knew why they should have an account or how they would use it. We fixed all that, leveraging Twitter’s relationships with the entertainment industry.

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Prometheus Springs

Prometheus Springs is the world’s first capsaicin spiced elixir. Capsaicin, extracted from chili peppers, does no damage, but the body’s natural response is self-defense. The pulse quickens and the bloodstream floods with endorphins; the closest thing to morphine that the body produces. The result is a high.

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GAP – Watch Me Change

We launched GAP’s watchmechange.com as part of an integrated plan to communicate the transformation of Gap stores in key markets to a completely new look and feel. Each medium in the plan played a different role–some more rational than others.

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MINI – Roof Studio

The roof of a MINI isn’t just a roof. It’s a blank canvas. A clean slate to be made your own. Personalization is a huge part of MINI culture, so the goal of the roofstudio banners was to create tools where MINI enthusiasts could both create and show off their roof designs.

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Virgin Atlantic – CEO Arcade

Here at Virgin Atlantic, it’s long been our belief that pampering equals productivity. You see it aboard our flights every day. Which made us think: sometimes, even your brain could use a little “mental pampering.”

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Burger King – Subservient Chicken

We launched the BurgerKing Tender Crisp Sandwich within the “Have it your way” brand message. To show how customers really can have it their way with chicken, we created a large subservient chicken that does almost anything anyone asks.

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Counterfeit Mini

In a pro-active measure against iconic brand counterfeiting, we established the Counter Counterfeit Commission (CCC) who pervaded the public with websites, a viral game that let you slap sense into a victim, a 10-minute DVD, tv alerts, a magazine insert, alerts in automotive classified publications and a grass roots

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Virgin Atlantic – Prank Banner

To help Virgin Atlantic bask in the glory of having the only seats that reclined into fully flat beds we created a banner that let you try your hand at pranking a sleeping customer and seeing if you could wake them.

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Burger King – Sith Sense

Burger King’s sithsense.com was created as a tie-in to the Star Wars Episode III, Revenge of the Sith “Choose Your Destiny” in-store promotion. In staying true to the brand’s HAVE IT YOUR WAY message, visitors to the sithsense.com site are greeted by Darth Vader

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ESPN – What Makes you Scream

Nascar fans love to cheer and scream. ESPN loves to help fans be fans, and let them know when to tune in to see when their races are on. WhatMakesYouScream.com created a viral environment for people and cheer against each other to see who was the best fan.

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MILLER – Man Law

In the commercials, the actors are assembled around a large square table, sitting before beer bottles and solemnly debating “Man Laws.” Online, men take the law into their own hands and the Man Law debate is beautifully fueled by wiki technology.

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Endangered Man

This campaign was dedicated to the preservation of Man. By expounding on his virtues and educating the public on his current plight, we hope to derail Man from the fast-track to extinction, and preserve him for generations to come.

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MINI – Scavanger Hunt

Lets be treasure hunters. Lets go head to head with other MINI owners in a scavenger hunt. Lets power up our digital cameras. Lets see who knows their town like the back of their hand. Lets win the trip to MINI United in Misano, Italy. 

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Bike To Work Week Banner

Every year Shimano sponsors Bike To Work Week. This year they had an opportunity to run a banner on a prominent site and needed a little something extra to connect cycling with work.

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MotorMate

We launched the MOTORmate campaign centered around a mythical online retailer for motoring enhancement products. The campaign showcases MINI’s signature look and handling capabilities via MOTORmate’s fun, entertaining products that supplement MINI’s performance

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METHOD – Come Clean

ComeClean.com touts the cleansing power of Method products. Not just on dirt, but on your very soul.

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