Aereo

Aereo set out give America a modern choice with television. The product, packaging, advertising and user experience needed to come a long way to get there. I built a lean team, got the marketing nailed, kicked off production on the first big campaign. The Supreme Court brought it all to a halt.

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Twitter

Twitter had a problem. Everyone knew the name, but no one knew why they should have an account or how they would use it. We fixed all that, leveraging Twitter’s relationships with the entertainment industry.

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TI:ME

These innovative slippers are engineered for high-performance relaxation. In a world full of constant stress, these slippers connect you to a constant state of calm allowing you to perform at your best by helping you stay calm, cool and collected. 

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Juice Lab

Juice Lab was founded to experiment with nutrition for optimal human function. Headquartered within Full Sail university, Juice Lab serves the students and the surrounding towns with additional locations.

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Prometheus Springs

Prometheus Springs is the world’s first capsaicin spiced elixir. Capsaicin, extracted from chili peppers, does no damage, but the body’s natural response is self-defense. The pulse quickens and the bloodstream floods with endorphins; the closest thing to morphine that the body produces. The result is a high.

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GAP – Watch Me Change

We launched GAP’s watchmechange.com as part of an integrated plan to communicate the transformation of Gap stores in key markets to a completely new look and feel. Each medium in the plan played a different role–some more rational than others.

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MINI – Roof Studio

The roof of a MINI isn’t just a roof. It’s a blank canvas. A clean slate to be made your own. Personalization is a huge part of MINI culture, so the goal of the roofstudio banners was to create tools where MINI enthusiasts could both create and show off their roof designs.

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Virgin Atlantic – CEO Arcade

Here at Virgin Atlantic, it’s long been our belief that pampering equals productivity. You see it aboard our flights every day. Which made us think: sometimes, even your brain could use a little “mental pampering.”

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Burger King – Subservient Chicken

We launched the BurgerKing Tender Crisp Sandwich within the “Have it your way” brand message. To show how customers really can have it their way with chicken, we created a large subservient chicken that does almost anything anyone asks.

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Counterfeit Mini

In a pro-active measure against iconic brand counterfeiting, we established the Counter Counterfeit Commission (CCC) who pervaded the public with websites, a viral game that let you slap sense into a victim, a 10-minute DVD, tv alerts, a magazine insert, alerts in automotive classified publications and a grass roots

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Virgin Atlantic – Prank Banner

To help Virgin Atlantic bask in the glory of having the only seats that reclined into fully flat beds we created a banner that let you try your hand at pranking a sleeping customer and seeing if you could wake them.

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Burger King – Sith Sense

Burger King’s sithsense.com was created as a tie-in to the Star Wars Episode III, Revenge of the Sith “Choose Your Destiny” in-store promotion. In staying true to the brand’s HAVE IT YOUR WAY message, visitors to the sithsense.com site are greeted by Darth Vader

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ESPN – What Makes you Scream

Nascar fans love to cheer and scream. ESPN loves to help fans be fans, and let them know when to tune in to see when their races are on. WhatMakesYouScream.com created a viral environment for people and cheer against each other to see who was the best fan.

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MILLER – Man Law

In the commercials, the actors are assembled around a large square table, sitting before beer bottles and solemnly debating “Man Laws.” Online, men take the law into their own hands and the Man Law debate is beautifully fueled by wiki technology.

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METHOD – Come Clean

ComeClean.com touts the cleansing power of Method products. Not just on dirt, but on your very soul.

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